But why do we love it so much? Here are a few psychological factors that may be driving our TV addiction.

Firstly, TV offers a way to escape from our everyday lives. Whether we're stressed out from work, dealing with personal problems, or just feeling bored, TV provides a way to switch off and enter a different world. In fact, research has shown that watching TV can lower our cortisol levels, the hormone associated with stress, and increase our levels of dopamine, the feel-good chemical in our brains.

Secondly, TV provides a sense of social connection. Even if we're watching alone, we feel like we're part of a larger community of viewers who are all experiencing the same thing. We can discuss our favourite shows with friends and colleagues, and even bond over them. And thanks to social media, we can now share our thoughts and reactions in real-time, creating a sense of shared experience.

But there's more to our love of TV than just escapism and social connection. For many of us, TV is also a way to explore different aspects of our own identities. We can relate to characters who share our values, experiences, and struggles, and see ourselves reflected on screen. And by watching shows that challenge our assumptions and broaden our horizons, we can learn more about the world and ourselves.

So next time you settle in for a TV marathon, don't feel guilty - you're just indulging in some good old-fashioned self-care, social bonding, and personal growth. And who knows, maybe you'll even discover your next favourite show.

Different genres of TV shows can have different effects on our psyche. For example, watching a horror movie may increase our heart rate and cortisol levels, while watching a comedy may decrease our stress levels and increase our sense of well-being. The characters we identify with or the themes explored in a show may also affect how we feel about it. Some people may find comfort in watching shows with relatable characters, while others may enjoy shows that challenge their beliefs and broaden their perspectives.

While watching TV in moderation can have positive effects, excessive TV viewing can lead to negative psychological outcomes. Studies have linked excessive TV watching to obesity, poor sleep quality, and reduced academic performance, among other negative outcomes. It's also worth noting that certain genres of TV shows, such as violent or sexual content, may have a more significant impact on our mental health. However, it's essential to note that the amount and type of TV viewing that is considered "excessive" can vary from person to person, and it's up to each individual to find a healthy balance that works for them.